VMG×Sawara Premium Stay
Sawara is a historic merchant town known as "Little Edo," where traditional warehouse architecture from the 17th to 19th centuries remains beautifully preserved. Unwind with a private canal cruise, savor gourmet cuisine rooted in local fermentation culture, and experience the sacred atmosphere of Katori Jingu—one of Japan’s most prestigious shrines with over 2,600 years of history. Stay in a heritage building that inspires new breath into your business and leadership.
Usage Scenarios
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01.Off-site Meetings
An extraordinary setting for high-level decision-making, kick-off meetings, and executive strategy sessions.
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02.Training & Retreats
Leadership retreats for executives and next-generation talent to foster inspiration and strategic thinking.
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03. Incentive Travel
A prestigious reward for high-performers and teams, conveying deep appreciation and pride.
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04.VIP Hospitality
A retreat-style experience designed to shorten personal distance and strengthen team bonds.
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05.Inspection & FAM Trips
Educational tours themed around SDGs and regional revitalization through local cultural resources.
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06.Workation
Ideal for small-group strategy meetings or intensive focus in a space refined by the passage of time.
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07.Event Tours
Driving tours or test-drive events for luxury car owners, featuring scenic routes through mountains and coastlines.
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08.Event Tours
Ideal for alumni reunions, year-end and New Year parties, welcome and farewell gatherings, and business entertainment.
We also host corporate incentive parties and networking events.
Model Schedule
Sawara, Chiba
12:00Arrival & Lunch
13:00Guided Town Heritage Walk
15:00Check-in
16:00Workshop
18:00Dinner
20:00After-party（VMG Bar）
8:00Breakfast
10:00Workshop
12:00Lunch
14:00Special VIP Visit to Katori Jingu Shrine
17:00Twilight Private Canal Cruise
18:30Dinner
8:30Breakfast Canal Cruise
10:00Ino Tadataka Memorial Museum & Historic Residence
12:00Lunch
13:00Workshop
15:00Departure
Why Sawara Merchant Town Hotel NIPPONIA?
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HOTEL
A Dispersed Hotel consisting of 14 rooms across 8 heritage buildings.
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ROOM
Luxury hotel within historic architecture (An extraordinary setting).
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RESTAURANT
French restaurant specializing in "terroir" and local sourcing.
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ACTIVITY
Exclusive regional culture and historical immersion.
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HOSPITALITY
Attentive service by VMG Concierge.
Venue Specifications
Dining Area
Capacity: 84 guests (Seated) / 140 guests (Standing)
VMG Bar
VMG Bar
Located in the KAGURA building. Enjoy local sake and wine flights paired with chef-crafted appetizers after dinner.
GEISHO Building
A restored landmark and Prefectural Designated Cultural Property. This space, formerly the "Nakamuraya Merchant House," is available for private hire. (Capacity: 40)
Meeting Rooms
KAGURA Building Capacity 84 (Seated). Equipped with screen, microphone, and projector.
GEISHO Building Capacity 40 (Seated).
Kompas Community hub for local interaction.
Exclusive Cultural Experiences
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Twilight Canal Cruise
A private chartered boat tour along the Ono River with drinks and appetizers.
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Breakfast Canal Cruise
A luxurious morning meal on a boat while cruising the majestic Tone River.
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Katori Jingu Special Visit
Visit the head shrine of 400 Katori shrines across Japan, dedicated to the deity of victory and success.
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Ino Tadataka Heritage Tour
Discover the life and achievements of the man who created the first map of Japan.
ACCESS & PARKING
Sawara is the most accessible historic heritage district in Japan for international groups.
● Parking: Located at the KAGURA Front Desk building.
● Large Bus: 2,000 JPY per night.
● Small/Microbus: Complimentary.
Case Studies
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Example 1: Domestic Consumer Goods Manufacturer (Training Trip)
2 Nights / 10 Guests
Included VIP shrine visits, twilight cruises, and heritage museum tours.
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Example 2: Tech Startup (Off-site Meeting)
1 Night / 20 Guests
Intensive strategy sessions at KAGURA and GEISHO buildings combined with networking at VMG BAR.
